Campaign

A community-driven mobile campaign developed as part of my MA Graphic Communication project, aimed at raising awareness about food waste and promoting surplus food redistribution in the UK. The campaign centres around a travelling van that connects different cities through a shared food exchange system. Participants contribute surplus ingredients along with a handwritten note, which are then transported to another city. In return, they receive a meal bag, encouraging them to cook, share their experience online, and engage with a wider community. By combining physical interaction with digital participation, the campaign seeks to challenge stigma around surplus food while fostering awareness, connection, and collective action.